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Category: Marketing for Lawyers | Tags: local seo, google business, lead generation
Estimated reading time: 8 minutes
Google Business Profile (formerly Google My Business) is the free profile that any business or law firm can create on Google. When someone searches ‘lawyer [your city]’, the first results typically shown are 3 Google Business profiles — with a map, reviews, and contact information.
This section, called the ‘Map Pack’ or ‘Local Pack’, receives a significant percentage of total clicks. If your firm isn’t there, you’re invisible to a large portion of clients who are actively searching.
Choose ‘Lawyer’ as your primary category, then add relevant secondary categories: Criminal Lawyer, Divorce Attorney, etc. Add all services you offer — Google uses them to match you with client searches.
Profiles with quality photos receive significantly more visits and inquiries. Add: a profile photo (logo or your professional headshot), office photos, and team photos. Avoid stock photography.
The number and quality of reviews is probably the most important factor in Google’s local algorithm. A firm with 30 five-star reviews will almost always outrank one with no reviews. The simplest way to get reviews: send a direct link to satisfied clients.
Google Business allows you to publish ‘posts’ — mini-articles that appear directly on your profile. Regular posts signal to Google that your profile is active and relevant, improving visibility. We recommend a minimum of 4 posts per month.
💡 Sfat PRO At KST Invictus, we fully optimize your Google Business profile and publish 4 posts per month as part of your monthly package. You don’t have to do anything. |
Want us to look at your Google Business Profile together and identify what can be improved? Request a free audit.